The Sprint is the Audition. The Year is the Partnership.

We don't fund business plans; we back operators who execute. We use the first 6 weeks—The Founder Selection Sprint—to find the 6 founders capable of 9-figure scale. Those who survive the sprint unlock a full year of dedicated support and non-dilutive capital.

JOIN THE APRIL 27 COHORT

The 6-Week Founder Selection Sprint

This is the execution-only "tryout" phase.

Week 1

The Problem Test (Validation)

Validate that you are solving a massive, high-value problem for a specific audience.

Week 2

The Shelf Test (Positioning)

Prove the "wow" factor and master positioning to create instant shelf desire.

Week 3

The Identity Test (Brand Story)

Beyond the logo—writing "Back of Pack" copy that connects with ideal customers.

Week 4

The Profit Test (Economics)

Use "Napkin Math" to prove your unit economics work at a 9-figure scale.

Week 5

The Channel Test (Distribution)

Identify your "Lead Domino" distribution channel to reach $1M+ in revenue.

Week 6

The Final Pitch (The Ask)

Present your ROI case for how you will turn a grant into 10x growth.

JOIN THE JANUARY 26 COHORT

The Year of Support (Simplified)

What happens for the brands that win a sprint. We provide the "Back-of-House Support" for your brand.

The Scaling Playbook: Instant access to our on-demand CPG course—every step to grow from local to national.

The War Room: Monthly group calls to help each other solve problems and a separate monthly call with an expert to answer your hardest questions.

Build Weekends: Focused 6-hour "deep work" sessions where we build your business alongside you.

The Door Openers: Direct access to the people you need—hiring help (executors), shelf space at retailers, and distribution networks.

More Capital: Access to more money and investment firms when you're ready for the next level.

JOIN THE JANUARY 26 COHORT

We Bet On Builders Who Bet On Themselves.

The Commitment: This program requires a $100 refundable deposit upon acceptance.

The "Why": We don't want your money; we want your focus. This deposit exists solely to filter out the uncommitted and ensure we are only backing founders ready for 9-figure scale.

The Refund: If you show up and do the work (completing 5 of the 6 weekly challenges), we refund your $100 immediately after the Sprint ends.

The Result: If you execute, the Selection Sprint is FREE. If you flake, you lose your seat and your deposit.

JOIN THE 2026 COHORT

Built by Operators, Not Professors.

You aren't learning from a textbook. You're learning from the front lines.

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Your Program Director

Lee Veldkamp

Founder of Multiple 7-Figure Brands

"I've built 7-figure brands from scratch. I run this program personally to find the next generation of Wisconsin founders who can do the same."

The Community Mentors

Adam Kroener

Co-Founder of the Fastest Growing CPG Brand in the Nation

"An active member of our community, helping you navigate the jump from "local favorite" to "national powerhouse."

Questions We Get Asked.

Is the Funding Really a Grant? Do You Take Equity?

Yes, it is a grant. No, we do not take equity. The funding is non-dilutive capital backed by the WEDC to help grow the Wisconsin economy. You keep 100% of your company.

I Already Have Revenue. Is This Too Basic For Me?

No. If you are under $100k/year in revenue, you likely have cracks in your foundation. We help you fix your unit economics and distribution strategy so you can scale profitably. Plus, you get a shot at $35k in free capital.

I don't have a product yet. Can I apply?

Only if you can move fast. You must have a prototype ready to manufacture and sell by October. If you are just "brainstorming ideas" without an intention to execute this year, this program isn't for you.

How do I get my $100 back?

Simple. Submit your weekly challenge task for 5 out of the 6 weeks. If you show up and do the work, we refund you immediately after the program.

Is the program in-person?

The 6-week Intensive is 100% Remote. You can participate from anywhere in Wisconsin. (Finalists for the program may have in-person events later in the year).

Who selects the winners?

We do. Selection is based on your Weekly Scorecard. We track your consistency, the quality of your execution, and the viability of your business model.

10k in cash. No equity. For Wisconsins Next 9-Figure CPG Brands